Footwear design made simple.

We transform brands in the safety and outdoor industry with the help of generative AI.

How it works

Pick a plan

Start with a single shoe concept or a range of products.

Sprint begins

We follow a 4 week process where you are in charge of the outcome.

Receive Teck Pack

Receive a complete tech pack of you new design concept.

The 4 week footwear sprint

We have streamlined our design process to be as efficient and transparent as possible.
It consists of 4 steps where the client is in full control of the outcome.

Discover

We begin with a conversation to understand your needs, followed by research to analyze your brand, assortment, competitors, and market trends.

Ideate

Based on our research, we develop concepts and share them with you to establish a unified vision and refine the design.

Refine

Once we agree on a design direction, we delve into detailed explorations of various views and color options.

Deliver

We deliver a final design proposal complete with detailed explanations and material suggestions, and then discuss potential next steps with you.

Pricing plans

Fixed prices with no surprices. Scale as you need.

Full Shoe Concept
$4999
Moodboard
Ideation Concepts
1x Upper design
1x Outsole Design
3x Colorways
3x Rounds of revision
Get started
Small Collection
$14999
Moodboard
Ideation Concepts
4x Upper designs
2x Outsole Designs
3x Colorways per style
3x Rounds of revision
Get started
Design on demand
On Request
Get your own whitelabel design team
Extensive Research
Category planning
Creative direction
Unlimited Requests
Unlimited Revisions
Get started

Client Benefits

Quick, easy and completely custom to your brand

Flexible

We grow together with your brand, start small and scale up when needed.

Top Quality

We have over 10 years of experience, you can expect the best.

Client Dashboard

Gain access to your personal dashboard to track project status and expenses.

Development

Need help turning the designs into real products? We have the network to help you.

“We have been working with the Shoedog team to create drawings and prototypes for some of our new technologies. The Shoedog team always delivered on time and the outcome was great to inspire our customers.”

Leonhard Schlichting

Global Business leader Workwear

Introducing Shoedog AI

A new way to develop footwear

Get feedback from your personal product developer agent. Let AI suggest suitable materials and components from our extensive material library.

Empowering brands through design innovation

At Shoedog, we aim to redefine footwear design with innovation and simplicity, leveraging our experience from Solid Gear Footwear. Our mission is to streamline the design process, enabling brands to quickly turn ideas into reality and innovate freely.

FAQs

Do you have partnerships with manufacturers that clients can utilize?

Yes! We maintain a broad network of trusted partners who can help bring your design ideas to life. Contact us to learn more.

Why should I choose your services over hiring a full-time designer?

While hiring a full-time designer is one option, it may not be cost-effective if you don't have consistent design needs. Additionally, an in-house designer might become too attached to the brand, potentially leading to 'home blindness'. Our external experts provide fresh perspectives and innovative ideas for your brand and collection. Our flexible, fixed-price plans ensure you only pay for design services when needed.

How quickly will I receive my designs?

Our footwear design process is structured into four stages across a four-week period. We provide weekly updates and incorporate your feedback before proceeding to the next phase.

What software do you use for designing?

We utilize a variety of design software including Photoshop, Procreate, Midjourney, VizCom, and CAD.

What if I am not satisfied with the design?

Our design process is interactive, involving you at every step to ensure alignment with your vision and minimize surprises.

Is there any type of footwear you do not design?

We specialize in performance footwear, which includes athletic, outdoor/trail, and safety categories. However, we are open to discussing any design ideas you have!

Are there any refunds if I am dissatisfied with the service?

Due to the high-quality nature of our work, we do not offer refunds.

Still have a question?